We Believe…
- IN THE INDIVIDUAL
We believe that every patient is different with eyes and needs as unique as their fingerprint.
- IN TECHNOLOGY
We believe technology can change the way you see the world (literally). We invite you to step into the future with us.
- IN EXCELLENCE
We believe in providing our clients with exclusive and technologically advanced products and services. Not only do we strive for quality, but we do everything with excellence in mind.
- IN THE EXPERIENCE
We believe in creating a customer experience that will provide the individual with an unrivalled and truly customised eyecare solution.

Our Promise To You

Price Promise
We will match any price on any product or service that we supply if you find it cheaper elsewhere. In addition, we will test your eyes for FREE as compensation for your inconvenience (*please provide us with proof from a physical store within South Africa).

Free Credit
Apply for a debit order at one of our practices and receive six months interest free credit.

Lifetime Service
We’ll happily adjust, clean and service your glasses, at any time and at no cost.

Frame & Lens Guarantee
The quality of your frame and lenses are fully guaranteed against manufacturing defects for one year after purchase.

Eye Care About You
If you are not completely satisfied with our service, please contact us and we will go out of our way to make things right!