Iconic ZEISS Vision Center opens in Johannesburg

The brand new, state-of-the-art ZEISS Vision Centre that opened at Fourways Mall in Johannesburg on 20 September is an exciting addition to the over 120 ZEISS Vision Centres across the world.

Mellins i.Style is currently running 18 ZEISS Vision Centres in South Africa. The latest one at Fourways Mall is, however, the first one to be equipped with the award-winning ZEISS Visufit device. The Visufit® is a 3D centration device that uses 9 cameras to give you a 180 degree view of how your frame fits on your face.  This data makes it possible for your i.Scription lenses to be precisely personalised for your unique features and frame. 

ZEISS Vision Centers are based on a holistic approach to provide customers with 21st century vision care. The new centre in Fourways Mall’s revamped Precinct development, is no exception. The centre integrates all relevant aspects of the consumer experience: store design as well as state-of-the-art ZEISS technical solutions, systems, innovative and individualized ZEISS eyeglasses, and a systematic consultation process – the so-called ZEISS Vision Analysis.

This “ZEISS Experience” concept supports the day-to-day business of eye care professionals and helps to shift the patient’s focus away from finding suitable frames to focusing on excellent vision.

ZEISS Vision Analysis is a systematically structured consultation process for correctly identifying a consumer’s vision needs. Based on the optometrist’s expertise, together with high-tech equipment for subjective and objective refraction, as well as tablet computer-based lens consultation and vision test apps, it enables consumers to make the best choice about their spectacles. It is, however, not just the ZEIS technology that will ensure an amazing experience: The design of the ZEISS Vision Centers, created by German architect and designer Elmar Gauggel, has won several awards, including two Red Dot Design Awards in 2010 and 2011. The ZEISS Vision Center by Mellins i.Style at Fourways Mall in Johannesburg is a confirmation of our invitation to step into the future of eyecare with technology  that will change the way you see the world.